Writing
Writing
Twelve years of arguing that the safe choice is the expensive one. Selected, not exhaustive.
The argument
The through line, from 2014 to now.
Jun 18, 2026 · LinkedIn
The tasks were never the point
What is actually left when the repetitive work goes.
Oct 23, 2014 · LinkedIn
Creating Exceptional Experiences: The Only Real Differentiator
The same argument, twelve years earlier, before I had any evidence for it.
Nov 19, 2014 · LinkedIn
The Hardest Part About Startup Marketing
Jun 24, 2015 · LinkedIn
Keeping Marketing Standards High: The Fountain Pen and Linen Paper Test
How the work got made
Campaign postmortems and launch mechanics.
Jul 19, 2023 · LinkedIn
A Behind the Scenes Look at the New Axonius Film with Simone Biles
How the Controlling Complexity campaign actually got made.
Mar 14, 2021 · LinkedIn
Behind the Scenes of a Cybersecurity Unicorn Announcement
The unglamorous mechanics of a funding launch.
Jun 2, 2022 · LinkedIn
A Ridiculously Unofficial and Totally Biased Guide to RSAC 2022
Apr 24, 2024 · LinkedIn
Making the Most of What You Already Have. Why I Joined Nagomi.
Nov 1, 2017 · LinkedIn
See All to Secure All: Why I’m Joining Axonius
On spam, fakes and the outreach economy
A recurring obsession.
May 23, 2024 · LinkedIn
I’m Not a Security Practitioner But I Play One on LinkedIn
Investigating LinkedIn’s possible fake profiles.
Jul 18, 2023 · LinkedIn
I Am A CMO. I Don’t Buy Anything. A Renewed Case for outreach.txt
Feb 6, 2016 · LinkedIn
RSA Conference Attendee List Spam: A Closer Look
Ten years on, this one has not aged a day.
Apr 3, 2013 · Medium
The Dark Side of Content Marketing: Spamming is Really Easy
Ops and measurement
Dec 18, 2019 · LinkedIn
All the data is there. We just need to make sense of it.
Aug 25, 2015 · LinkedIn
7 Obstacles on the Way to the Account-based Marketing Holy Grail
Aug 24, 2015 · LinkedIn
Don’t Let the Ink Go Dry
Automation and human judgment, written in 2016
Four pieces from the Hexadite era. The bylines still say Hexadite.
Nov 23, 2016 · Dark Reading
Security Automation: Striking The Right Balance
Oct 31, 2016 · Dark Reading
In A World With Automation, Where Does Human Intelligence Fit In?
Written in 2016. The question the whole industry is now asking.
Jun 18, 2016 · Dark Reading
The Gamble Behind Cyber Threat Intelligence Sharing
Aug 8, 2016 · Infosecurity Magazine
In Cybersecurity Hiring, Aptitude Trumps Experience and Skills
Here
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How AI Will Disrupt Entry-Level Jobs and Create More Snake Oil Influencers: The AI/Human Apprenticeship Shakeup
Overview Much of the opinion on how AI will change human work is polarizing: AI will either create a paradise where we’re all relaxing with our newfound time and wealth or it…
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The Human Role in Cybersecurity: Adapting to AI’s Evolution
As artificial intelligence (AI) and machine learning (ML) continue to revolutionize the field of cybersecurity, it’s crucial to understand the evolving roles of humans and machines in this domain. While AI can…
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Building a Startup Cybersecurity Strategy from Scratch: A Step-by-Step Guide
Introduction Cybersecurity is often an afterthought for startups focused on growth, product development, and securing funding. However, the cost of ignoring cybersecurity can be catastrophic, especially in a world where data breaches…
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AI and Cybersecurity: Sharing Insights from AI Revenue Summit Thought Leader Award
I’m incredibly honored to have been recognized as an AI Thought Leader at the AI Revenue Summit, an event that brings together the brightest minds in the AI and tech industries. This…
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Dig This Event – Black Hat 2024
This year at Black Hat, the great Anna Suslova and Ryan Morasco came up with an amazing idea: instead of the boring, usual events…why not rent excavators and crush cars?
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I’m Not a Security Practitioner But I Play One on LinkedIn: Investigating LinkedIn’s “Possible malicious content” Flagging
TLDR; When Nagomi emerged from stealth in April, we noticed that any time we linked to nagomi.security on LinkedIn, it would be flagged as “Possible Malicious Content.” Here’s why and how the…
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Making the Most of What You Already Have. Why I Joined Nagomi.
Today we’ve announced that Nagomi Security has emerged from Stealth with $30 million in funding. The company operated in stealth mode with Seed funding from Team8, and the recent round was led…
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Controlling Complexity: Growth – Featuring Simone Biles and Amy Bream
Today we released the final installment of the Axonius film series with Simone Biles, Controlling Complexity: Growth. This post looks at why we did it, how we evaluated whether it was successful,…
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I Am A CMO. I Don’t Buy Anything. A Renewed Case for outreach.txt
If I get the tone wrong, I’ll sound like an old man yelling at kids to stay off his lawn (hence the photo). If I get it right, it’ll be an examination…
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Behind the Scenes of a Cybersecurity Unicorn Announcement
People tell us that they see Axonius everywhere – and we love hearing that. But a lot has to happen behind the scenes. Here’s a backstage look at what went into our recent news…
Elsewhere
Twenty-three bylines on the 7AI blog, written in role and published on the company domain. Ten older pieces on Medium. Author archives at Security Boulevard and FedScoop.
The personal archive
Family, photography, sports cards, Cape Cod, and a post about Keith Hernandez wishing my dad a happy birthday. Kept on purpose, kept off the front page. Read it here.