NathanWBurke.com

Startups, Marketing, Opinions

Entries for the ‘marketing’ Category

FastPitch Networking Robocall- What do you think?

So, here’s the situation. I was plowing through emails this morning and had an email from FastPitch Networking. Here’s what it said:

All right. No big deal, right? You get stuff like this all the time, no? But then…….
My phone rings. I answer it.
“Hi this is Bob Poole from FastPitch Networking…..”
Wait, does Bob somehow know that [...]

SocialMinder- Upgrade Bait And Switch

Last night I got an email from a old co-worker inviting me to check out SocialMinder, which said:
SocialMinder is an online assistant that helps you maintain relationships with your LinkedIn network.
I thought that you might appreciate a free invitation to the “closed” alpha test of SocialMinder.
SociaMinder:
* Scans your email headers and maps them to your [...]

What I Learned Tonight From President Barack Obama: Messaging Is Everything

Since the beginning of his campaign, Barack Obama has understood one simple, yet essential principle that seemed to elude all other candidates. He was a master at crafting the exact right message for exactly the right audience, and he was always able to do so without ever being manipulative. Right before his acceptance speech, he [...]

Using Social Media In Marketing: Goals, Strategies, Tools & Execution

Over the last few days, I’ve had a lot of time to think. Between talking with recruiters, networking, and doing freelance work, I’ve still found a big chunk of time where I’ve been alone with my thoughts. And when that happens, I tend to get ideas for blog posts. This one came to me while [...]

Using Social Media Tools To Promote A User Acquisition Campaign

All new social networks and community-focused services face the same challenge: attracting a loyal user base. Having the latest and greatest facebook+twitter+flickr+whatever is great, but worthless without an active community of users. While there are many different ways to run a user acquisition campaign, this article will focus specifically on using a contest to attract [...]

When is "free" implied?

Yesterday I was in my car listening to the radio when I heard a commercial for life insurance. I’ve probably heard the same commercial 50 times before, but for some reason I actually listened to the words this time. I heard “call now for a no obligation free rate quote.”
What?
Was there ever a time when [...]

Feature As A Business (faab)

You’ve heard of Saas- software as a service: things like salesforce.com where the software is hosted on the web rather than on the desktop, and users can access their account from any computer. Well, I’ve noticed a trend lately online that I’m calling Feature As A Business (faab).
Here’s the idea: some developers come up with [...]

  
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