As I start my 4th week in my new role at Intralinks, I wanted to get back to writing more. Rather than starting by creating new posts, I thought it would be easier to simply share the types of articles I’ve been finding interesting and useful lately for anyone interested in account-based marketing in a B2B setting. Here goes.
Account-based Marketing Tools
Email Hunter – Give the tool a domain, it tells you the verified email addresses in the database.
B2B Inbound Marketing
Growth Hacking and Demand Generation
What I Learned from Sending 300+ Emails Manually – I could have automated everything instead of staying up late reaching out to every new user. But I went with the old-school option.
SaaS Company Metrics
Public SaaS Companies Retention and Renewal Rates – From Pacific Crest Securities’ annual SaaS survey.
Why does your business exist ? If people don’t buy what you do, but why you do it, this guides creating the “why”.
The Princess Bride Formula for Memorable Welcome Emails – Three simple things that should be in every welcome email.
5 Keys to Welcome Emails that Make Rewarding First Impressions – Setting the right context matters.