Month: September 2014
The Best Soft Chocolate Chip Cookie Recipe
I never write down this recipe, so here goes. If it’s here, I won’t forget it. The Ingredients: 4 and 1/2 Cups Flour 2 Tsp Baking Soda 4 Sticks Butter 2 (3.4 oz) Packages, Vanilla Pudding Mix 2 Tsp Vanilla Extract 4 Eggs 4 Cups Chocolate Chips 1/2 Cup White …
6 Lessons from New Balance and Almighty on Creating Content with a Purpose
Cross-posted from LinkedIn and MarketingStartups.com The (Retail) Content-Powered Organization Last week, I had the opportunity to spend a day at the FutureM conference in Boston to hear Marketing innovators share their stories. One panel in particular stuck with me, and here’s a summary of lessons learned. Moderated by Michelle Heath …
Baby Baptism
Photos from Maggie’s baptism in NY, September 20, 2014. Click any of the photos to get a larger version.
How is Startup Marketing Different? 5 Challenges and 5 Advantages
Cross-posted from LinkedIn. What’s the big deal about Marketing at a startup? Is it really that different than the Marketing function within an established company? The following article takes a look at 5 challenges and 5 advantages to startup Marketing. The Challenges Whether yours is a bootstrapped side project or …
Apple Picking
Startup Marketing Toolkit 2014
Cross-posted from LinkedIn Tech startups exist because they have the audacity to believe they can use technology to do something better than larger companies with more resources and bigger budgets. The only way they can compete is to create more efficiency, speed, and innovation. As a Marketing guy at a …