This morning, NuConomy launched an API-based analytics suite for social media. The product, NuConomy Studio is free to use, and can be used through a WordPress plugin.
Ontop of the usual page views, unique visitors and other basic metrics, NuConomy Studio is measuring Flash, AJAX, and Silverlight applications. Though it’s been a while, I can tell you from personal experience: hacking at javascript code to make Flash-based apps fire page events is a nightmare. Any kind of metrics suite that works natively with web apps is welcomed with open arms.
From their press release:
By tracking engagement and site activity at the individual user level, NuConomy¹s module automatically builds rich behavioral profiles, or interest maps, for each user such as who is posting comments on bikes or sharing music recommendations with friends. This level of detail gives publishers a deeper understanding of user behavior so they can optimize their sites and marketing messages for different audience segments, even different individuals.
Additionally, NuConomy features a two-way API that dynamically changes sites based on current metrics and insights, including the ability to show ads or push specific content relevant to a user¹s interests.
Free to use, NuConomy¹s web analytics platform gives businesses and bloggers access to advanced data intelligence that was previously limited to large corporations with extensive data analysis resources. Additionally, NuConomy is very easy to implement; generally it takes, at most, a few hours to implement site-wide. And plug-ins for WordPress, Movable Type, Community Server, and dasBlog mean that companies can begin tracking user engagement on these platforms instantly.
I’ve just installed their WordPress plugin, but since I have no data yet, I can’t really tell how good it is. But even without actual data I can say two things:
The Good:
I love the fact that the metrics dashboard is accessed through the blog itself. It’s amazing how much different it feels to have analytics accessible through the WordPress installation. Sure, it’s just an iFrame, but it just feels like an integrated part of the blog software itself.
The Bad:
After an initial inspection, it seems like NuConomy’s product doesn’t have up-to-date metrics information. Looking at the reporting suite at 5:30 PM EST, it says the data was updated 8:00 AM. This could just be a temporary thing, however. Let’s hope so.
